VIDEO TWO: HOW TO REPURPOSE A BLOG POST FOR YOUR NEWSLETTER
THE BIGGEST CHALLENGES WITH CREATING NEWSLETTERS FACED BY ESTATE AGENTS ARE:
As the world increasingly becomes digitised, more and more businesses are turning online. But with so much newsletter content being produced and shared every day, it can be difficult to ensure that your newsletter will be seen and read when it arrives in their inbox.
Creating newsletter content that will stand out in a sea of emails from other businesses is crucial, as a newsletter is a great way to keep your customers up to date with ideas, trends and what’s new with your business. Also, to build brand loyalty and to nuture relationships with customers and prospects. By providing valuable content you’ll keep your brand front of mind. But getting this right poses some unique challenges for estate agents.
"Keeping in touch with home buyers"
It can be difficult for estate agents to find the time to create content for their newsletters. Agents tell us, they are so busy that just don’t have the time to sit down and write it.
"Finding fresh ways to get attention"
Creating fresh and relevant newsletter content is a great way to boost your Agency visibility online. But, that’s easier said than done for the typical Estate Agent.
"Struggling to sell additional services"
Every email you send is an opportunity to remind your customers how you can help. Boost your Agency revenue with more cross selling of different services.
"Jack of all trades and a master of none"
It’s no secret that estate agents are not known for their writing skills. Most estate agents simply don’t have the time or expertise to write compelling newsletter content that will attract and engage prospects. Let your team focus on what they are great at, selling houses.
"It's hard to stay consistent"
When newsletter contact is sporadic there will be a lack of engagement, making it harder for estate agents to build rapport with home buyers. Weekly content allows you to keep your name in front of your buyers and sellers regularly, so they never forget to think of you.
"Professional but a little boring?!"
There are several factors that can influence the way people perceive and engage with newsletter content, and it can be difficult to know what will resonate with your target audience. Keep it professional, but allow yourself to have fun.