VIDEO THREE: HOW TO REPURPOSE A BLOG POST AS A VIDEO
THE BIGGEST CHALLENGES WITH creating video content FACED BY ESTATE AGENTS ARE:
80% of all content consumed online is video. They are more likely to be shared, increasing the reach of your marketing messages. But with so much video content being produced and shared every day, it can be difficult to ensure that your video content will be seen by potential customers.
You probably know, YouTube is now the second largest search engine after Google. Customers who watch videos are more likely to convert into newsletter subscribers and paying customers.
Creating video content that will stand out in a sea of similar content from other businesses is crucial, but getting this right poses some unique challenges for estate agents.
"What video content should we create?"
Creating fresh and relevant video content is one of the best ways to do this. However, it can be extremely difficult to come up with new ideas that will capture the attention of your audience.
"How much time should be spent on video?"
It can be difficult for estate agents to find the time to create content for their videos. Many agents are so busy that they don’t have the time to sit down and write a video script and don’t know where to start!
"The team doesn't like speaking on camera"
This is common. Boost your team’s confidence by giving them structure and content in place. Without this, procrastination will kick in and can sabotage you and your team’s good intentions.
"Will anyone actually watch the videos?"
If you are confident in your topics, you can be confident in your ability to showcase your knowledge – and your personality! People love watching videos and it’s one of the most popular forms of content on the internet.
"Should we be selling or helping?"
Many estate agents jump straight into why you need to buy their services, without telling a story or gaining trust first. It’s easy to talk about yourself and your business but constantly pushing products and services without providing value will quickly turn customers off.
"How to connect with your buyers and sellers"
There are several factors that can influence the way people perceive and engage with video content, and it can be difficult to know what will resonate with your target audience and what they like to watch and learn about.