VIDEO FOUR: HOW TO REPURPOSE BLOG CONTENT TO CREATE E-GUIDES
THE BIGGEST CHALLENGES WITH creating lead-generating E-GUIdes FACED BY ESTATE AGENTS ARE:
As the world increasingly becomes digitised, more and more estate agents are turning online to generate leads. But with so much content being produced and shared every day, it can be difficult to ensure that YOUR content is helpful and will be seen by potential customers – and do the job of generating consistent leads for your agency.
E-Guides are a fantastic way for estate agents to market themselves. They are an easy and convenient way for potential customers to learn about news and trends and for estate agents to help potential customers solve moving home problems and to educate and inspire.
Creating lead generating content that will stand out is crucial, but getting this right poses some unique challenges for estate agents.
"The time commitment to create longer pieces of content like e-guides"
It can be difficult for estate agents to find the time to create engaging e-guide content. This type of content is typically longer than a single 500-word blog post. Many agents are so busy that they don’t have the time to sit down and write a lengthy e-guide that is accurate, engaging, and informative.
"Need to research and create relevant, lead generating content"
As a business owner, you are always looking for new ways to reach your target audience and engage with them. Creating fresh, educational, and relevant e-guides that capture the attention of your audience is crucial. Choosing the right topics can be challenging.
"Unsure how to create professional digital guides"
To appear professional, e-guides require design and branding elements which many estate agents are not skilled in. The talent to design and brand a visually appealing, eye-catching e-guide is crucial.
"Unsure how to optimise the keywords for your SEO strategy"
SEO skills are essential for estate agents when creating e-guide content. Without SEO skills and the addition of relevant keywords within your e-guides, content will be lost online, and lead generation will be poor.
"The need to continuously update the guide content"
Content needs to be regularly revised and new sections added to ensure your e-guides stay relevant. The effort required to research and update the content can be time-consuming and difficult to keep on top of.
"Making sure the e-guide includes high quality content"
Creating high quality content, without spelling and grammatical errors, and that provides value is crucial. This often involves extensive research and attention to detail to provide readers with the most accurate information possible. Additionally, it’s important to be creative to keep readers interested.