OUR STORY & HOW IT ALL STARTED

Content for Estate Agents was born simply out of a genuine frustration at the lack of high quality on-demand content available to help independent estate agents promote themselves online.

With more than 17 years of running a business, we know first-hand that there are times when as the ‘wearer of many hats’ you simply cannot devote hours to every aspect of your estate agency. Somewhere along the line, different parts of your business are prioritised and the aspects that you cannot co-ordinate without some help, advice or intervention get unintentionally left behind. This is perfectly normal because every business owner wants to concentrate on what they do best. 

We know it’s easier to ignore the task than add it to your list of things to do!

But content marketing is vital for promoting your estate agency in this digital age and agents that don’t embrace this fact are about to find themselves left behind.

To be honest, for years, we too struggled to find the time to keep on top of our blog pages because, quite frankly, it can be a full-time job. That was until we started seriously planning ahead, we got organised and made sure we spent dedicated time creating a bank of articles on a monthly basis that we could pull from and add to our blog pages and then repurpose for our social media, newsletters and videos when required.

What this meant was that there was no longer that blind panic on blog post days – which incidentally should be twice a week if you really want to be on top of your game – where we wouldn’t be able to decide on a topic to write about so instead, we simply plucked a random, irrelevant subject from thin air, just to get something out there.

We have learned that there is no point in ‘filling space’. It doesn’t work.

Knowing exactly how frustrating it is to try and find the time and inclination to settle on a topic, then research it thoroughly, write decent content, source relevant images, edit and proofread – a process that can take a non-creative a couple of days at the very least, and that’s just for one article – we realised that independent estate agents would truly benefit from having reliable, anytime access to an on-demand library of industry and location relevant high quality articles.

We want you to be able to easily harness the power of content marketing for your estate agency.

We want you to drive more traffic to your estate agency effectively so that you become more profitable, without worrying about restrictions due to time, cost or ability, and that’s precisely what we have created for you in the form of Content for Estate Agents.

JUST IMAGINE

Picture the scene. Imagine you arrive at your office at 8.45am, extra hot, steaming Americano in hand. You push open the door, and there are your team, comfortable at their workstations and smiling.

 This isn’t unusual. This is a normal occurrence. But on this particular Monday, the office is even more alive and buzzing than usual, because of the seven answerphone messages from potential sellers that have come in overnight. You’re smiling too because you know there will be another seven, eight, ten – hundreds more – of those leads coming in as the week progresses.

 You settle in to host your Monday morning meeting, and during the meeting, one of your team whispers to you that you have five valuations booked for the day. By the time you’ve finished the meeting, your team are already fielding more telephone calls and your diary is starting to bulge.

 At 10am you take a call from a potential seller insistent that they want you, and only you to sell their home. They have read your most recent blog post and have been following your social media posts for some time and are certain that you have the skills, the personality, the passion, the knowledge, and the expertise to sell their home.

 Imagine your reputation growing day after day and your team smashing their targets month after month. Your office is alive with positivity, excitement, and your appointments diary is bulging with new business.

 In fact, you’ve got sellers queuing up wanting to work with you, before they’ve even met you, because they have been reading your regular content.

 This doesn’t have to be an imaginary scenario. It could be you, from now on, if you take action.