VIDEO ONE: HOW TO REPURPOSE A BLOG POST FOR SOCIAL MEDIA
THE BIGGEST CHALLENGES CREATING SOCIAL MEDIA CONTENT FOR ESTATE AGENTS:
Right now, property buyers are searching for their next home online. Which means, you have a chance to grab the attention of your local market before anyone else to become the go-to Estate Agent in your area.
Social media is a powerful tool for content marketing. It allows businesses to connect with customers on a more personal level fostering stronger relationships which lead to increased sales and brand awareness. But, finding out how to do this consistently and effectively poses a real challenge for the majority of Estate agents. Just like these:
"It takes so much time!"
It can be difficult for estate agents to find the time to create content for their social media. Many agents are so busy with work that they don’t have the time to sit down and write a quality post. This can lead to a lack of content on an agent’s social media platforms. You need to be active on a regular basis, posting content, responding to comments and messages, creating new and interesting social media posts, and engaging with your audience.
"Ad costs keep rising!"
The cost of paid advertising has risen significantly in the past few years. With budgets stretched already, it’s difficult to justify the advertising spend, and it is increasingly difficult to find the budget. Organic social media costs nothing, but it can be extremely difficult to come up with new ideas that will capture the attention of buyers unless you have a dedicated team.
"We are Estate Agents not YouTubers!"
It’s no secret that estate agents are not known for their writing skills. Most estate agents simply don’t have the time or expertise to write compelling social media content that will attract and engage prospects. This is why it’s so important for them to hire a professional content writer. Unfortunately, too many estate agents try to save money by writing their own content, and the results are often disastrous.
"It's really hard to keep up!"
SEO skills are essential for estate agents when creating content for social media. Without SEO skills, your content will be lost in the vastness of the internet, and you will get little to no traffic. There are several factors that can influence the way people perceive and engage with social media content, and it can be difficult to know what will resonate with your target audience without expert knowledge of the continuous changes.