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Why your agency
needs blogging.
As an Estate Agent it is important to keep your website and online presence up to date with fresh content. This helps keep visitors engaged and can also help improve your websites search engine ranking. By providing fresh, relevant content regularly you can attract new visitors to your website and retain the attention of those who are already familiar with your brand. A well-maintained Estate Agency website is critical to the success of your business, however simply having a website is not enough. To attract and keep customers you need to blog. Here’s why:
Rank Higher
Search engines rank websites higher that are updated regularly. The fresher content you have, the higher your site will rank in search engine results pages (SERPs). This means that more people will see your website when they search for estate agents in your area.
Better Engagement
Fresh content helps keep customers engaged. If your website is stale and outdated, customers will lose interest and may even leave your site altogether. In fact, 82% of consumers feel more positive about a company after reading custom content.
Leading Expert
Stand out from the crowd. Fresh content shows that you’re up to date on the latest industry news and trends. This helps you attract new leads and customers and allows you to build a positive reputation online, establishing yourself as an expert in your field.
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“Like most estate agents I was sceptical about signing up with Content For Agents. For years I have spent tens of thousands of pounds with SEO companies who put the odd blog up etc. Finally, I bit the bullet, stopped using the SEO company, bought some software to do the work myself, hired a local PR lady and signed up with CF. Within 8 weeks the strategy has produced significantly better results at a fraction of the price. The content is really good, easy to download and photos are engaging. I would certainly recommend using them.”
Darren Greenaway – Director of Greenaway Residential, West Sussex www.greenawayresidential.com
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